At this year’s MADE Event, we’re spotlighting the new technologies and green manufacturing solutions that will strengthen Denmark’s and Europe’s competitive position. Join us to discover what other companies are doing and enjoy a MADE-exclusive guided tour of the VELUX manufacturing facilities and the all-new LKR Innovation House.
- 22 aug2025
MADE brings together Manufacturing Denmark to share knowledge about new technologies and sustainable solutions. This is a chance to celebrate great results and ideas, network and get a unique look into VELUX manufacturing.
The Annual MADE Event zooms in on the latest solutions and features that are needed in the face of the current pressure on the competitiveness of Danish and other European companies – and of geopolitical tensions that are changing the landscape.
The latest know-how from Denmark and abroad
This year’s programme features interesting presentations from Danish and international experts within advanced manufacturing from both a global and national perspective.
Through interviews and a panel debate, you will learn the answers to questions like:
Which technologies will help us achieve world-class manufacturing?
How do we pave the way for a sustainability and circularity breakthrough in Denmark?
The line-up includes speakers from VELUX, Grundfos, Osvald Jensen, SICK, Letbek, Aasted, Danish Academy of Technical Sciences, Technical University of Denmark, Danish Technological Institute, University of Southern Denmark and many more.
Join a MADE-exclusive guided tour
The event also includes a MADE-exclusive guided tour of the VELUX manufacturing plant, with an opportunity to choose which specific facilities you would like to see.
There’s also the chance to enjoy a blast in a wind tunnel, visit the VELUX museum, get an up-close look at robots and much more.
Former timber depot becomes state-of-the-art Innovation House
The Annual MADE Event will be hosted at the brand-new LKR Innovation House in Østbirk, central Denmark, which has been converted from a former timber depot into an innovative workplace.
We’re looking forward to networking with a wide range of Manufacturing Denmark stakeholders in these impressive new surroundings.
More information and programme details to follow.
Dato
22 august 2025 kl. 10:00 - 16:00
Sted
VELUX, LKR Innovation House
Ryvej 37
8752 Østbirk
Danmark
Sprog
Dansk og engelsk
Tilmeldingsfrist
8 august 2025
Pris
Participation is free for members of MADE and DI Danish Manufacturers. Non-members are welcome to attend. Ticket price for non-members is DKK 500 (excl. VAT). Please note that if you have signed up but fail to attend without cancelling you will be charged a no-show fee of DKK 250 (excl. VAT)
MADE: Communications Consultant Josua Ekberg Ravnholdt, jekberg@made.dk, + 45 2834 5094
Program
The event will be moderated by Nynne Bjerre Christensen.
9.00 MADE coach from Horsens rail train station to VELUX, LKR Innovation House
NOTE: When you sign up, please state whether you would like a seat on the coach. There are 50 seats available on a first-come, first-served basis. The coach transport is free of charge.
9.30 Registration and breakfast
Guided tour of the VELUX manufacturing facilities
10.00 See how roof window manufacturer VELUX is shaping the solutions of the future to ensure competitiveness and sustainable manufacturing
When you sign up, please select a tour group. Each group will visit two locations. You can read about the five different locations below:
- LKR Innovation House
See VELUX’s new LKR Innovation House and learn how a former timber depot has been transformed into a 14,000 sq.m. state-of-the-art innovation facility.
- VELUX Collection
Learn all about VELUX’s history, corporate values and culture at their museum.
- Test and wind tunnel
Feel for yourself how VELUX tests their products to ensure they can withstand the elements.
- Tour the manufacturing facilities at Østbirk
Go behind-the-scenes on a guided tour of the manufacturing facilities and watch the latest VELUX innovations being made, including an introduction to the company’s digital transformation.
- Manufacturing of windows for commercial use
See how VELUX uses robots to manufacture windows for swimming baths, airports and other commercial settings.
NOTE: Places on this tour are offered on a first-come, first-serve basis, and there are a limited number of places available in each group.
12:00 Lunch and networking
12.30 Introduction of the presentations
Ulrich Hedegaard Brorson, MADE Chair & Group Vice President of Advanced Manufacturing Engineering, Grundfos
12.40 VELUX
TBD
13.00 Keynote
Global Senior Vice President Xcelerator Portfolio and Digital Business Gerhard Kreß, Siemens
13.30 A global perspective on Manufacturing Denmark’s challenges and opportunities
Lia Leffland, CEO, Danish Academy of Technical Sciences (ATV)
Nigel Edmondson, CEO, MADE
TBD Lotte, Osvald
TBD, Siemens keynote
How should Danish and European manufacturers handle the global situation and respond to China’s ambitious Made in China 2025 strategy and the USA’s America First policies? What glimmers of hope does the panel see that can help get Manufacturing Denmark through this difficult time of global instability?
14.00 Vote for emerging start-ups
TBA
14.20 Coffee and networking
Break-out session: What are the solutions to Manufacturing Denmark’s challenges?
There are two break-out sessions to choose from, where you will have an opportunity to ask questions and discuss dilemmas with fellow participants:
New green solutions and Pathway towards greater productivity.
15.00 Are green solutions the pathway to keener competitiveness?
Jesper Jerlang, Head of Sustainability, Aasted
Giácomo Parolin, MADE PhD, DTU
Tim C. McAloone, professor, PhD, DTU
Louise Aagaard Jensen, Sustainability Manager, Letbek
Manufacturing companies need to curb their environmental impact by reducing their consumption and carbon footprints. This, in turn, will boost their competitive edge and contribute to achieving the European Union’s ambitious climate targets. How do we pave the way for a sustainability and circularity breakthrough in Denmark?
15.00 Pathway towards greater productivity
Lotte Bruun Jensen, CEO, Osvald Jensen
Anne-Lise Høg Lejre, Executive Vice President, Food and Production, Danish Technological Institute
Sigurd Lazic Villumsen, Production Technology Innovation Manager, VELUX
Henrik Bostrup, Senior Manager Business Development, SICK A/S
Henrik Gordon Petersen, professor, University of Southern Denmark
To maintain and advance Denmark as a manufacturing nation, Denmark and Europe need to focus on accelerating digital transformation and automation and thereby boost companies’ productivity and implementation of the new technologies. Which technologies will help us achieve world-class manufacturing?
15.45 Refreshments and networking
16.10 MADE coach to Horsens rail station
