Value chain execution and optimization

The Danish Manufacturing industry needs workable solutions to build platforms for integrating value chain partners (suppliers, customers, and other partners), e.g., by acquiring access to data throughout the supply chain and during the entire product lifecycle.

This strategic initiative will in particular address:

  1. The development and implementation of platforms which can integrate data from all partners in the value chain and product data.
  2. The development of digital tools and models that can optimize the aspects of costs, complexity and sustainability in the value chain.

Purpose

Three key industrial challenges provide the underlying basis for the activities in workstream 2, and they all address companies’ need for greater transparency in the value chain:

  1. How do we create a data platform that utilizes the best IT solutions and provides collaboration possibilities across organization?
  2. How can we develop and optimize business processes across the entire supply chain?
  3. How can companies navigate in and manage the complexities inherent in the value chain?

“Value chain execution and optimization” studies different solutions through a series of experimental project pilots in industry. The pilots seek to deliver on the need for short-term results in industry, whilst providing learning, base-line data and the validation of research hypotheses for the academic partners.

The companies in the strategic initiative “Value chain execution and optimization” have initiated the activities in the workstream in order to address the following needs:

“(1) The need to optimize their end-to-end value chain productivity and enable circular manufacturing, and (2) to accelerate the development of supporting tools to provide transparency across the value chain and enable decision making across the many organizations involved”, The leader of “Value chain execution and optimization” and Professor at Aalborg University, Charles Møller explains.

The manufacturing industry lacks knowledge about how transparency can be created and applied as a driving force behind decision-making in the whole organization

Charles Møller, Leader of the strategic initiative and Professor at Aalborg University

Contact:

Charles Møller

Professor, AAU

Mail: charles@business.aau.dk

Robust supply chains

Transparent value chains are at the foundation for obtaining flexibility and robustness in the supply chain in a world where conditions quickly change:

”Moving forward, industry will require more flexible and agile supply chains capable of adjusting rapidly to a very dynamic global situation, while still addressing the need to be profitable and environmentally sustainable. To meet these requirements the next generation of supply chains will require standard models, interfaces and data systems in order to  operate in very complex and changing organizations,” Charles Møller explains and adds:

”COVID-19 is a good example of how uncertainty in the value chains quickly creates global challenges. Companies want to swiftly understand new conditions and implement new solutions rapidly. A lot of manufacturers have been forced to re-configure their value chains and find new solutions very quickly.”

Parties in the initiative

Companies

Danfoss
Haldor Topsøe
LEGO
Novo Nordisk
OKM Maskinfabrik
PDM Technology

Remoni            
Rockwool
Sjørring Maskinfabrik
Siemens
Velux

Universities

AAU
CBS
DTU
SDU

RTOs

FORCE Technology

Research and innovation projects for SME’s and large companies

Several SME’s are involved in workstream 2 “Value chain execution and optimization”. Sjørring Maskinfabrik, who manufactures unique buckets for earthmoving equipment, has developed digital solutions enabling their production lead time to be halved, and are now seeking to improve this even further by digitalizing the entire value chain to maximize productivity and agility.

ReMoni – a company that monitors pumps and engines through sensor-based solutions – wants to develop affordable surveillance equipment of technical installations to enable predictive maintenance.

”LEGO Group is working with various methods to quickly test and develop IT solutions in production which will optimize agility and productivity, and Velux wants to improve decision-making regarding production and supply chain execution with the use of data,” Charles Møller explains.

Why is it important?

”Advancing the Danish Manufacturing industry necessitates the development of new solutions that accommodate many considerations that are often conflicting such as profit and sustainability. These solutions will be data and model-based and have to function in very complex organizations,” to find the optimal performance in the supply chain, the Workstream Leader points out.

Main goal of the workstream?

”To provide industry with advanced tools and methods and academia with new state-of-the-art knowledge which can provide them with insight into how industry can optimize manufacturing supply chains for increased productivity, agility and the establishment of circular value chains”.

Thematic leaders

  • Niels Henrik Mortensen professor DTU
  • Lars Hvam professor DTU
  • Tim C. McAloone professor, ph.d. DTU
  • Murat Kalachi lektor DTU
  • Torben Pedersen professor CBS
  • Kannan Govindan professor, centerleder, Institut for Teknologi og Innovation SDU
  • Brian Vejrum Wæhrens professor AAU

Charles Møller

Professor, AAU

Mail: charles@business.aau.dk